Disadvantages of an Instagram Business Account

Introduction

If you have an Instagram account and you post content about your business, you have already wondered if you should change this account to a business account. Changing your business account has many advantages but also disadvantages. In this article we will list the main disadvantages.

Less Visibility and Reduced Organic Reach

Professional accounts often have reduced visibility on Instagram compared to personal accounts. The users have noticed they have 5-10 reactions on a business account vs 100-300 reactions on a personnal account.  As the Instagram algorithm is not very stable and tends to prioritize personal interactions, you should consider that your visibility may decrease. Being less visible can reduce your chances of increasing your organic reach.

Limited Features for Smaller Business

Many features of a business account have limitations. For example, the possibility of putting a clickable link to your website in your bio, are only available from 10,000 followers. This is not suitable for small businesses starting on Instagram.

Increased Pressure to Advertise

Instagram is one of the most expensive platforms in terms of ads prices. The CPC (cost per click) on Instagram is very expensive.

As we see before, Instagram reduces the free visibility (organic) of business accounts, so you will have to pay for advertising to increase your visibility.

Data Privacy Concerns

Changing to a business account enables you to obtain a lot of analytics (number of follow per day, unfolllow etc). However, this also means more of your data is collected and analyzed by the platform.

Impact on Customer Engagement

On Instagram, the content where you talk about your story, about you personally is content that works. Followers like to feel close to the person they follow. For increase your engagement rate, it’s nessecary to consider this.

Conclusion

Switching from a personal Instagram account to a business account can give you access to more Instagram features. But there are some things to consider before making the switch. If you don’t have many followers and you’re just starting out on Instagram, maybe it’s a good idea to stay to a personal account. You always have the possibility to change later when you get more followers and engagement.