What is Business Chat on Instagram?
Instagram Business Chat allows businesses to engage in private conversations with their followers, respond to queries, and offer personalized services, all within the Instagram Direct message interface. If you have an Instagram business account you can now send messages to your community. In this article we will find out why it is interesting for professionals to use this chat and how to set it up. We will also give you best practices for using it.
Types Of Instagram Account And Features
There are 3 types of Instagram accounts, each with their own specific features :
- Personal account : this account is for individuals person who want to connecte with their friends, family. Here this type of account only has the basic features of Instagram.
- Business account: it’s for the businesses/brands who wants to promote their products/services. In this type of accounts the Instagram features are more advanced, they can do lives, use Instagram ads, have the contact button on their profile (business chat), also the Instagram shop to be able to offer their products/services.
- Creator account: it’s for influencers, public figure (actors), they have the same features as for business account.
Why is Business Chat Important?
As we saw in the previous paragraphs, switching to a professionnal account allows businesses to have more Instagram functionality. It is crucial for a business to have an Instagram professionnal account. Indeed, Instagram business chat is a strategic Instagram tool for businesses that want to respond to requests more easily and quickly. This feature allows users to easily contact the business but also increases sales by simplifying the purchasing. For example, customers can ask questions about products and make purchases directly through messaging, making the shopping experience very easy.
Setting Up Business Chat on Instagram
To be able to use this business messaging, you must change your Instagram account to a professional account. Here are the steps with the mobile app :
- Go to ‘settings’
- Select ‘Account’
- Click on ‘Switch to Professional account’
Best Practices for Using Business Chat
Here are some best practices for using Instagram business chat:
- Responsiveness: Try to respond quickly. Use automated responses to respond to requests when you are unavailable.
- Personalization: Personalize messages. Avoid overusing automatic responses. Try to answer as much as possible yourself in order to have real conversations
- Monitor your conversations: use the Instagram Business Suite to improve your conversations.
Conclusion
Instagram business chat is a practical tool for business accounts to improve the relationship with their customers or potential customers. It allows the company to be present in one of the most popular social media. Instagram for business have a lot of functionality allowing businesses to improve their purchasing process and therefore increase their sales. If you have a business, don’t wait to switch your account to professional now.
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